After enjoying the Thanksgiving holiday, Americans spend the next day rushing from store to store, trying to find the best deal. Shoppers dropped a total of roughly $87 billion dollars this Black Friday. According to the Washington Post, 174 million Americans shopped between Thanksgiving Day and Cyber Monday.
Some of the most popular items for shoppers this year were electronics, clothing, sporting goods, and appliances according to a report by ‘First Data, now Fiserv’. The report also showed the for many Americans, holiday shopping took place farther away than normal shops. A quarter of people traveled over 25 miles to shop at a physical store.
However, there was a major change in the way that people shop this year. $7.2 billion was spent online this past friday. That is a 14% increase from 2018. The majority of US shoppers said for the first time ever they would do holiday shopping online, according to PricewaterhouseCoopers. And, according to accounting firm Deloitte, 50% of shoppers said that they prefer online shopping to going out and buying things in a physical store.
Americans are becoming more and more comfortable using their cellphones to find the best deals, and many find online shopping more convenient. However, 44% of people are still doing to discount stores and 28% will be going to department stores, according to Deloitte. Even though online shopping is gaining popularity, many shoppers still enjoy being able to go out and shop with family or friends.